According to Web Analytics firm StatCounters, global stats report Facebook, Twitter and StumbleUpon are sending a significant volume of traffic to websites. Facebook is the primary driver of traffic with nearly 48% of social media hits, followed by StumbleUpon at 25% and Twitter at 10%.
Data indicates that 62.3 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites during a one month period. Each person spent, on average, a total of 15 minutes and 21 seconds. The data for Facebook is much different. The same report shows that users spent an average of just under 7 hours on Facebook during the same month.
The difference between the two is the level of engagement – creating emotional imprints that can elevate brands. Or, if not done properly, remove equity from them.
Brands that deliver engaging detail experiences build and sustain long-term competitive advantages. Therefore, getting the experience right must be a priority.
Using Technographic Segmentation (segmenting people by the choices they make in using technology),along with other marketing indicators, we provide information to create engaging experiences, create value, touch emotions and make this experience easier to share.
As someone who is responsible for web success, their focus should be offering the tools that increase relevancy for users and support the interaction with content.
Regarding Social Media…
“There is a shift in media from “Producer Controlled” to “Consumer Controlled”. Rather than fight it, develop a strategy to support it.”
We work with customers to develop and implement an effective social media strategy. For smaller businesses with limited resources, it is critical to choose and focus on the correct tools for your style, temperament and resources.
The increasing accessibility of the mobile Web and mobile apps makes connecting with traditional social networks like Facebook and Twitter more convenient than ever. Due to these technology and behavior changes, social networks are becoming a frequently used mobile channel. If you’re already using Facebook and Twitter for marketing purposes, your content is likely reaching your mobile fans and followers. Interactive marketers should evaluate how well their current social marketing initiatives reach mobile social customers and then decide on a mobile social strategy that aligns with established business goals and objectives.