Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand.
Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web pop-ups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes, in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles, the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an “identified” sponsor pays to deliver their message through a medium is advertising.
PredoMedia works with many publications and advertising distribution outlets in the Bay Area and around the world. We can design the perfect creative ad campaign and formulate an advertising plan that can include a variety of mediums — or just the traditional news or trade publication. We help our clients advertise in print, mobile, radio, TV, and the Internet.
Call us today to discuss the opportunities – we’ll present a comprehensive proposal outlining your options and projected ROI.
In a time of economic slow down, many companies look for areas to cut back on. Unfortunately, advertising is usually the first to go. The Wall Street Journal, recently sited “those who roll back their advertising budgets are usually the first companies to be, out of sight, out of mind and out of business. When others are not advertising it is the best time to be advertising. The Journal’s article also went on to say, “when a company sharply cuts back on it’s advertising, its brand can suffer from what’s called “memory decay” – often this happens with extraordinary speed. Worse, if its competitors remain aggressive, a company can lose not only market share, but mind share.”
Although our economy is suffering, it will not last forever. Every recession that the US has gone through within the last 50 years has lasted an average of 11 months. To quote The Wall Street Journal one more time, “the companies that understand this are already betting on the recovery. The lessons are clear: confident marketers plan for periodic downturns, seize share from timid competitors, and gain speed and momentum to ride the business cycle back up.”