Project Description

News Print Advertising – Featuring Cindy Crawford


Cindy Crawford, Michael Jordan, Pamela Anderson, and Niki Taylor are a few of the spokespersons we’ve worked with at 24 Hour Fitness. We began our relationship with 24 Hour Nautilus (pre-24 Hour Fitness) back in 1996 when there were fewer than 10 gyms. During the acquisition and merger with Family Fitness, we helped the company migrate the brand from (24 Hour Nautilus + Family Fitness) to 24 Hour Fitness. We created the brand and identity and helped the company grow to more than 450 outlets across the country.

Providing weekly passes, promotional posters, TV, radio, and countless ads… we produced over 5,560 projects in just over 7 years.