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Two Tremendous Revenue Opportunities for Email Marketers

Two Tremendous Revenue Opportunities for Email Marketers There's untapped potential for email marketers on Saturdays and Sundays, according to a new report. The findings also reveal a major lift in revenues with loyalty program emails. Marketers are constantly recalibrating their [...]

Google Compare Will Sunset In March

Google Compare Will Sunset In March The product, aimed at helping searchers find and compare financial services products like mortgage rates and auto insurance quotes, did not gain enough traction. Google has informed its Compare partners that it will be [...]

Facebook Plans To Put Ads In Messenger

Facebook Plans To Put Ads In Messenger Posted Feb 18, 2016 by Josh Constine (@joshconstine), Jon Russell (@jonrussell) TechCrunch A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 [...]

Google is removing all Right Hand Side Ads on SERPs worldwide

Google is removing all Right Hand Side Ads on SERPs worldwide Christopher Ratcliff Searchenginewatch.com As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday [...]

The Top 7 Online Marketing Trends That Will Dominate 2016

The Top 7 Online Marketing Trends That Will Dominate 2016 Jayson DeMers Contributor, Forbes The online marketing industry is complex and volatile, but an exciting one for anybody who stays up on modern trends. Each year, new hardware, new software, [...]

Instagram Is the Pace Car of Social Media

Instagram Is the Pace Car of Social Media Al Urbanski, Senior Editor Direct Marketing News February 22, 2016 It's growing five times faster than social media overall and will pass 100 million U.S. users in 2018. Instagram's U.S. user base [...]

How to Measure Consumer Behavior in 2016

How to Measure Consumer Behavior in 2016 By: Staff Writer Marketing News By now, Big Data is a term uttered with frequency by tech execs and marketing creatives alike. And while data has long been a fixture in the marketing [...]

Google Analytics in 2016

Google Analytics in 2016 By: Molly Soat Marketing News Today, incorporating data and analytics is a marketing imperative , and many marketers turn to Google Analytics (GA) to help cull customer information and generate actionable insights. Howeve r, a lot [...]

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